Characteristics of Commercial Leaflets Sandwiched in Newspaper (Part 4) : Characteristics of Architectural and Interior Leaflets

Seung-Lak Yoon

doi:10.7584/JKTAPPI.2017.12.49.6.38

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Characteristics of Commercial Leaflets Sandwiched in Newspaper (Part 4) : Characteristics of Architectural and Interior Leaflets 신문에 끼워진 상업용 전단지의 특성(제4보) : 건축, 인테리어 전단지의 특성

30 December 2017. pp. 38-45

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Abstract

This study was performed to investigate the contents, size and quality of the leaflets to use as basic data for the production and promotion of architectural and interior leaflets distributed in newspapers. The distribution volume of architectural and interior leaflets was about 14-17% for the total number of leaflets and 21-27% for the weight. The size of the architectural and interior leaflets was 9 kinds of 4 jeolji, 8 jeolji, 16 jeolji, A3, A4, A5, B3, B4, B5. 4 jeolji and 8 jeolji leaflets account for about 88-89%. Quarterly distributions were higher in the second half than in the first half, and the most in the second quarter. The tensile index was about 50-64 N·m/g, and the tensile index of the interior leaflet was higher than the construction leaflet. However, there was no significant difference in the tensile index of leaflets by size and publicity contents.

Keywords

Newspaper

leaflet

architectural leaflet

interior leaflets

number of collected

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Information

Publisher :Korea Technical Association of The Pulp and Paper Industry
Publisher(Ko) :한국펄프종이공학회
Journal Title :Journal of Korea TAPPI
Journal Title(Ko) :펄프종이기술
Volume : 49
No :6
Pages :38-45
Received Date : 2017-12-06
Revised Date : 2017-12-16
Accepted Date : 2017-12-17
DOI :https://doi.org/10.7584/JKTAPPI.2017.12.49.6.38

Journal of Korea TAPPI ISSN:0253-3200(Print) 펄프종이기술

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Literature Cited