Brand Design: Research on the Color Management of Printed Images on Tea Paper Packaging

Xiaying Liu

doi:10.7584/JKTAPPI.2026.2.58.1.23

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Original Paper

Brand Design: Research on the Color Management of Printed Images on Tea Paper Packaging

28 February 2026. pp. 23-30

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Abstract

In this paper, we briefly investigate the management of color in patterns printed on paper packaging. We used a back-propagation neural network (BPNN) algorithm, improved by using a genetic algorithm (GA), to convert the pattern colors from CIELAB color space to CMYK color space, thus enabling their reproduction and printing using printing equipment. We performed simulation experiments in which we compared the results from the polynomial-regression algorithm and the Neugebauer algorithm. We also evaluated the printing of the pattern designed in this paper and found that the patterns printed using the GA-BPNN algorithm had smaller color differences and were more stable. For the tea-packaging pattern designed in this paper, the color differences in printing that utilized the GA-BPNN algorithm were the smallest, as they were also in manual scoring.

Keywords

Brand design

paper packaging

pattern printing

color management

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Information

Publisher :Korea Technical Association of The Pulp and Paper Industry
Publisher(Ko) :한국펄프종이공학회
Journal Title :Journal of Korea TAPPI
Journal Title(Ko) :펄프종이기술
Volume : 58
No :1
Pages :23-30
Received Date : 2025-08-12
Revised Date : 2025-09-29
Accepted Date : 2025-09-29
DOI :https://doi.org/10.7584/JKTAPPI.2026.2.58.1.23

Journal of Korea TAPPI ISSN:0253-3200(Print) 펄프종이기술

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