Sustainable Growth Strategy of the Paper Industry in the Artificial Intelligence Era

Young Chan Ko; Hyoung Jin Kim; Jong-Moon Park

doi:10.7584/JKTAPPI.2024.12.56.6.5

All Issue

2024 Vol.56, Issue 6 Next Page

General

Sustainable Growth Strategy of the Paper Industry in the Artificial Intelligence Era

30 December 2024. pp. 5-14

PDF XML

Abstract

The emergence of the Artificial Intelligence (AI) era has revolutionized every industry, causing some to decline or even disappear from the market. To develop a sustainable growth strategy in the AI era, the creation of a new paradigm is essential, grounded in the framework of constructive destruction. A simple paradigm shift will no longer suffice. The paper industry is no exception; if anything, its need for adaptation is even more pronounced. In the AI era, the industry faces a double-edged sword. On one hand, AI offers immense potential to drive sustainable growth through innovation and efficiency. On the other, it poses a significant risk of accelerating the industry’s decline if adaptation is delayed or inadequate. Innovative individuals with creative minds are crucial for driving sustainable growth. Notably, such individuals are unlikely to be replaced by AI technologies like robots. A sustainable growth strategy for the paper industry emphasizes the importance of working in harmony with AI technologies rather than competing against them. In this context, it is worth recalling the phrase, “a blessing in disguise.”

Keywords

Artificial intelligence

sustainable growth strategy

creative- and constructive- destruction strategy

paper industry

marketing myopia

mega trend

SWOT analysis

References

Schwab, K., The Fourth Industrial Revolution, Crown Business, January 3 (2017).

The Whitehouse, USA: Big Data: A Report on Algorithmic Systems, Opportunity, and Civil Rights, Executive Office of the President, United States White House Office, May (2016).

Ko, Y. C., Kim, H. J., and Allan, G. G., Journal of Korea TAPPI 51(2):121-128 (2019).

10.7584/JKTAPPI.2019.04.51.2.121

Diamond, J., Collapse: How societies choose to fail or succeed, Penguin Books (2005).

Deloitte, Tech Trends 2024: Technology Revolution, Business Revolution, Deloitte's 15th Annual Report, January (2024)

Levitt, T., Marking Myopia/Harvard Business Review, (1960).

Peters, T. J. and Waterman, R. H., In Search of Excellence: Lessons from America's Best Run Companies, Harper Business, Reprinted Edition, Press (2007).

Allan, G. G., A course in Creativity and Innovation for Chemical Engineers, Chemical Engineering Education Fall 1994:270-273(1994).

Allan, G. G., Ezequiel, D. F., Ko, Y. C., and Amar, Y., Chemical Engineering Progress 4 110(2) (2014).

Schumpeter, J. A., Capitalism, Socialism and Democracy, Harper, New York, p. 83, (1950).

Daud, W. R. and Lawm, K. N., Oil Palm Fibers as Papermaking Material: Potentials and Challenges, Bioresourcs 6(1):901-917 (2011).

10.15376/biores.6.1.901-917

Loh, Y. R., Sujan, D., Rahman, M, E., and Das, C. A., Sugarcane bagasse-The future composite material: A literature review, Resources, Conservation and Recycling 75:14-22 (2013).

10.1016/j.resconrec.2013.03.002

Information

Publisher :Korea Technical Association of The Pulp and Paper Industry
Publisher(Ko) :한국펄프종이공학회
Journal Title :Journal of Korea TAPPI
Journal Title(Ko) :펄프종이기술
Volume : 56
No :6
Pages :5-14
Received Date : 2024-12-03
Revised Date : 2024-12-12
Accepted Date : 2024-12-12
DOI :https://doi.org/10.7584/JKTAPPI.2024.12.56.6.5

Journal of Korea TAPPI ISSN:0253-3200(Print) 펄프종이기술

All Issue