Characteristics of Commercial Leaflets Sandwiched in Newspaper (Part 2) : Physical and Strength Properties of Leaflets According to Business

Seung-Lak Yoon

doi:10.7584/ktappi.2015.47.5.043

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2015 Vol.47, Issue 5 Preview Page Next Page

Characteristics of Commercial Leaflets Sandwiched in Newspaper (Part 2) : Physical and Strength Properties of Leaflets According to Business 신문에 끼워진 상업용 전단지의 특성 (제2보) : 발행업종별 전단지의 물리 및 강도적 성질

30 October 2015. pp. 43-51

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Abstract

This research was performed to investigate the quality of leaflets provided with newspapers. The leaflets were classified according to business types and regions. The physical and strength properties were analyzed. The sizes of leaflets were 2, 4, 8 jeoljis of crown octavo, A3, A4, A5, and B3, B4, B5. Most of them were color printed and both-sides printing was much more popular than one-side printing. The leaflets about electronics, educations, and clothing showed lower density than restaurant business and other areas. The leaflets of electronics, educations, and clothing, and large stores showed lower tensile strength, and those of restaurant businesses and building trades showed relatively high tensile strengths. No differences on the quality of leaflets except for large stores were found according to business areas. Large markets made the leaflets with various types of papers, and low quality papers were also included.

Keywords

Leaflet

commercial leaflet

crown octavo

A and B paper size

physical and strength properties

References

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Information

Publisher :Korea Technical Association of The Pulp and Paper Industry
Publisher(Ko) :한국펄프종이공학회
Journal Title :Journal of Korea TAPPI
Journal Title(Ko) :펄프종이기술
Volume : 47
No :5
Pages :43-51
Received Date : 2015-09-01
Revised Date : 2015-10-01
Accepted Date : 2015-10-03
DOI :https://doi.org/10.7584/ktappi.2015.47.5.043

Journal of Korea TAPPI ISSN:0253-3200(Print) 펄프종이기술

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Literature Cited