Characteristics of Commercial Leaflets Sandwiched in Newspaper (Part 5) : Distribution Volume and Trends of Commercial Leaflets by Year

Seung-Lak Yoon

doi:10.7584/JKTAPPI.2018.10.50.5.12

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2018 Vol.50, Issue 5 Preview Page Next Page

Characteristics of Commercial Leaflets Sandwiched in Newspaper (Part 5) : Distribution Volume and Trends of Commercial Leaflets by Year 신문에 끼워진 상업용 전단지의 특성(제5보) : 상업용 전단지의 연도별 발행량 및 추이

30 October 2018. pp. 12-21

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Abstract

In order to analyze the distribution trends of leaflets in newspapers, the relationship between the number of leaflets and the consumer price index was examined according to year and category of business. The distribution volume of leaflets has been decreased every year. On 2017, it is estimated to have decreased by 46% compared to 2013 and will continue to decrease in the future. Distribution of large size leaflets has been decreasing every year. The leaflets that are widely distributed are A4 and A8 sizes. The major distribution period of leaflets was the second quarter (April-June), where consumption and activity are active. The amount of leaflets has been decreasing year by year. Large stores, and the business of electronics, education, and clothing showed a high consumption tendency of leaflets. The industry of food and beverage showed the slight decrease on the consumption of leaflets, and the construction, automobiles and other leaflets were distributed constantly every year. There may be various reasons on the decrease of leaflets. They include the development of information technology and other public relations media replacing the role of leaflets, the change of advertisement methods, or the business situation getting worse.

Keywords

Newspaper

leaflet

commercial leaflet

number of collected

distribution volume

consumer price indexes

References

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Information

Publisher :Korea Technical Association of The Pulp and Paper Industry
Publisher(Ko) :한국펄프종이공학회
Journal Title :Journal of Korea TAPPI
Journal Title(Ko) :펄프종이기술
Volume : 50
No :5
Pages :12-21
Received Date : 2018-09-05
Revised Date : 2018-09-28
Accepted Date : 2018-10-01
DOI :https://doi.org/10.7584/JKTAPPI.2018.10.50.5.12

Journal of Korea TAPPI ISSN:0253-3200(Print) 펄프종이기술

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Literature Cited